Maurice Lacroix has been dynamic since the mid-1970s with a predictable aphorism: open extravagance and high saw quality. The genuine change inside this company happened toward the finish of the 1990s, with the production of the Masterpiece assortment and in-house complication modules: the acclaimed retrograde watches. From that point forward, the brand keeps on offering these complex yet available presentations (and that’s just the beginning) nonetheless, something was absent. Another significant, effectively unmistakable “entry-level” assortment, something really contemporary and in accordance with customers’ assumptions. This is the story behind the new Aikon assortment – and generally the automatic renditions , Maurice Lacroix’ take on the extravagance (reasonable) sports watch.
Luxury sports watches… Possibly the most blazing pieces now available. These offspring of the 1970s have never been so popular than today, with the steel Royal Oak or Nautilus selling at premium. Yet, what is an extravagance sports watch all things considered? In the event that there’s no official definition, we, at MONOCHROME, as to consider it to be an exquisite, refined, level however strong watch with a slim automatic development, a formed case with raised bezel (normally with an unexpected shape in comparison to the case), a basic time-in particular or time-and-date show, a finished dial with glowing hands and a coordinated steel wristband – not difficult to comprehend that we are characterizing the Royal Oak, the Nautilus, the Overseas or the early Ingénieur. Lively yet exquisite watches with profoundly lavish components. However, (and that’s a major BUT) the greater part of these watches are today inaccessible – their costs are north of EUR 20,000 or they are essentially not accessible at retailers. Risky for the vast majority of the watch enthusiasts.
Since its origin, Maurice Lacroix zeroed in on high saw quality watches with sensible costs – generally in the CHF 1,000 to CHF 5,000 territory. Pleasantly made cases and dials, complex presentations, in-house made parts and modules… The Masterpiece assortment, with watches like the Moon Retrograde or the Double Retrograde , consummately summarized that – in any event on the higher side of the assortment. Yet, the brand was missing something solid, conspicuous and lively on the other side of the reach, in the exceptionally competitive CHF 1,000-2,500 bucket.
After some market investigates and chats with customers and retailers, the plan to make an extravagance sports watch with an achievable cost was found – and its wellspring of motivation as well, by looking at the chronicles and a particular model, the Calypso. Surely, this very-1990s watch should have been completely upgraded bu a few components were there. Utilizing the energetic appearance and the mark 6 arms on the bezel, the Aikon was conceived. First delivered in 2017 in quartz forms, some automatic models continued in 2018, with a period and-date and a chronograph.
The Aikon Automatic is a noteworthy piece, thinking about the cost. Surely, it doesn’t have all the refinements of the 20k-in addition to extravagance sports watches, notwithstanding, it includes the majority of the necessary components: a steel tonneau-formed case, a solid, raised bezel with 6 arms, a finished dial, an incorporated (and really top notch) tradable steel arm band, pleasant subtleties working on this issue/dial/wristband and, to decrease the value, a re-appropriated automatic development – which keeps the cost and the thickness of the cost very low.
Since its presentation, the Maurice Lacroix Aikon Automatic and its different advancements (self-winding chronograph, Bronze version) established a solid connection with us. One of best shocks of 2018 in the sub-2K Euros classification and a watch that is presently completely clarified by Stephane Waser, the CEO of the brand, in the video on top of this article. Enjoy!
More on the Maurice Lacroix Aikon subject here:
- The Automatic Aikon – presenting article
- The Aikon Skeleton
- The Aikon Chronograph Automatic “Chase Your Watch” Edition
- The Aikon Automatic Bronze
More subtleties on www.mauricelacroix.com .