Today we’re talking with Rob Dickinson, author and innovative overseer of Singer Vehicle Design and fellow benefactor for watch brand Singer Reimagined. At the point when we were getting ready to film a video meet with Rob , somewhere in the range of two years prior, I thought about the Singer Reimagined Track 1 , that very cool chronograph including Jean-Marc Wiederecht’s inventive chronograph type. In any case, that was it, so I “Googled” him… and discovered that Rob used to be the lead singer and guitar player of a band that I tuned in to a ton. I still clearly recollect a show of his band, Catherine Wheel, back in 1990 or 1991, when they played together with the Smashing Pumpkins and backing act, The Verve. Along these lines, in the blink of an eye prior to shooting that video meet about Singer Reimagined, we talked music and days gone by.
Later we additionally talked cars, obviously! I’m a watch fellow, but at the same time I’m a vehicle fellow. Like watches, I favor cars with mechanical content, a petroleum motor and not very numerous batteries. What’s more, that is actually what Rob and his group are doing at Singer Vehicle Design, reproducing 911’s such that they honor perhaps the coolest vehicle at any point constructed. I tuned in to Rob’s music, love the cars they reestablish and I’m a major devotee of how they re-made the ideal 1970’s style sports chronograph. Music, cars and watches, these are for the most part demonstrations of energy. What’s more, that is the thing that we discussed with Rob Dickinson.
MONOCHROME – What was the street from Rock Music to Reimagining Porsche 911s?
ROB DICKINSON – A long one! I was consistently a “vehicle fellow” however for a very long time music was at the bleeding edge and I was absolutely over the top about our band, Catherine Wheel, and the music we were making. After 10 years, we’d handled a significant account contract, delivered widely praised collections and visited the world. At the point when the band consented to part, my fixation on cars started again.
After I moved to the US I purchased a 1969 911E claimed by Hans Lapine, child of acclaimed Porsche design boss Anatole Lapine. I transformed that vehicle into my own vision for a 911 that could be a day by day driver, speedster and bistro racer. I drove the vehicle wherever for quite a long while, drenching myself in California vehicle culture and the responses that little Porsche in Bahama Yellow got were the sparkle that eventually prompted Singer Vehicle Design.
What we have accomplished for 10 years presently is offer our customers the chance to seek after an individual vision for their definitive air-cooled 911.
How did your energy for cars begin?
My father is a vehicle man, so I do trust I’ve acquired a characteristic from him. At the point when I was a child I used to make arrangements of cars I thought were incredible. The BMW 3-arrangement and the Alfa Romeo 2000 GTV for example.
I went to engine shows with my father and he would even go into vendors for me and request the polished leaflets I pined for, with a self-reproachful “My child’s somewhat of a maniac… “. Cars like the 911 SC and Ferrari 308 GTB were concentrated through those lovely shiny print brochures.
I couldn’t stand by to figure out how to drive and breezed through my assessment at the earliest opportunity – however I needed to make due with my father’s 1972 Opel Ascona home at first, rather than the cars I craved! With a driving permit came the opportunity to drive and investigate the amazing universe of cars. I’ve never lost that interest and recently I was at the Geneva Motor Show, meandering the stands and coming home with pamphlets, much the same as I did as a boy.
Was it generally Porsche (from the beginning)?
Like numerous petrolheads, I love various cars. I can recollect as a 11 or 12-year old seeing an E21 arrangement BMW 323i stopped on my road. I would stop my bicycle and simply stay there with my foot on the check looking at this car.
The Porsche fixation I can follow back to a family occasion a couple of years sooner. I was sitting in the secondary lounge of our family’s India Red VW Beetle with my brother as my father drove us through the south of France. Somewhere close to Béziers and Narbonne, he yelled back “Investigate your shoulder at the vehicle coming up behind us.” I pivoted and saw two brilliant headlights, that cheerful ‘face’, the wonderful bend of the unquestionable roofline and afterward the differentiation of the antagonistic, hunching down back with that fat fumes pipe near the landing area as it wailed past. “That is a Porsche 911” my father said. That second has never left me.
What makes the Porsche 911 so special?
That’s hard to clarify without a book! The 911 combines such countless things. It has existed at the bleeding edge of sports vehicle design for over 50 years. During that time it has vanquished the universe of motorsport, winning the most celebrated races in history like the Targa Florio and Le Mans.
Those immaculate competition accreditations are in the DNA of machines that actually set the benchmark for street cars today. You can put a thin 1963 911, a ’74 RSR, a merciless 935 and the most recent 992 of every a line close to one another and you can promptly see the DNA they share.
The 911 can make a case for being the lone vehicle you need – it wouldn’t fret doing everyday day by day driving, it will cross landmasses, it has 4 seats, it would appear that nothing else and afterward you can in any case take it to a track and grin like a neurotic. It’s an exceptional car.
How would you characterize the work performed at Singer Vehicle Design?
We often utilize the words, restored, reconsidered, reborn to portray our work. We take a customer’s worn out 911 and breathe new life into it prepared briefly act. So strength, essentialness and intention are reestablished to each component. Drawing on its DNA the delicacy of the ’60s unique, the race-reproduced stylish of the ’70s, the robustness and execution of the ’80s and ’90s cars and our extraordinary points of view are rethought in a particular gem like structure. The outcome is the air-cooled 911 reawakened, with each dial ‘went up to eleven.’
Why have you set up your business in California?
When I moved to California in the mid 2000s I was quickly struck by the amazing feeling of confidence. There was this sun-filled world, with open space and a profound situated vehicle culture, where it was alright to seek after an individual vision, alright to speedster your vehicle and test. I feel that flash of motivation to start is totally connected to California.
Of course, Singer is ten years of age now and things have developed to some degree. We additionally have significant tasks in the UK, where our most recent Dynamics and Lightweighting Study attempt is based. This is our quest for the most exceptional air-cooled 911 on the planet in the interest of our customers. A determined quest for greatness through a lightweight way of thinking, with extra force and exceptionally developed driving dynamics.
And then we have our high watch-making activities in Geneva, where Singer Reimagined is based. So Singer is available on the two sides of the Atlantic now and we run 24 hours per day across the time-zones!
If there was just one… Which of your adjusted Porsche 911 is your favorite?
Well, I’ll generally have an uncommon association with my ’69 vehicle, as a vehicle that developed from my own vision and that addresses the beginning of Singer from multiple points of view. The company developed from the experience of reestablishing that vehicle and driving it around Los Angeles.
What’s the following test for Singer Vehicle Design?
Right currently we’re a lot of zeroed in on making sure our tasks run easily in light of the fact that the request books are solid. Luckily, we have capable groups committed to that around the planet. In California, we’ll be making certain our customers get the amazing cars they’ve determined as fast as we can without compromising quality.
In the UK, after 4+ years working with any semblance of Williams Advanced Engineering, Michelin, Bosch, Brembo, Recaro, Momo and numerous others on the Dynamics and Lightweighting Study, we have 75 of these staggering machines to reestablish at our office in Oxfordshire.
And in Switzerland, there’s a group of phenomenally skilled watchmakers collecting the Track 1 chronographs. We’re a very affectionate group so there are in every case a lot of thoughts for what’s to come being talked about over beverages, round table and on WhatsApp however right currently we’re centered around delivery.
Moving to watches, what was your first horological memory?
As a kid during the ’70s, I can recall watching F1 and seeing the Ferrari 312T arrangement cars driven by any semblance of Lauda, and Regazzoni. Those cars had that notable Heuer logo on the front, directly before the driver. Like that second out and about in France with the Porsche 911, seeing that combination of logo and these amazing, furious machines is one of those instinctive minutes that stay with you until the end of time. I didn’t think a lot about what Heuer implied at the time however found out about it and my adoration for watches developed from there.
What started the formation of Singer Reimagined?
I’d since a long time ago needed to do a watch that would bring similar qualities we seek after for our auto work to the universe of horology. Yet, it must be authentic, something we could truly make our own and celebrate. I would not like to simply put our name on another person’s watch.
Marco Borraccino connected with me a couple of years back. He’s a watch design virtuoso, already head of design at Panerai, and he’s a vehicle nut, much the same as us. We hit it off and the designs for this progressive watch began to take shape.
Then we met Jean-Marc Weiderrecht, another virtuoso, who had been working on an unbelievable new development, the Agengraph. That was the missing piece in the riddle. The stars adjusted and we had this chance to appropriately praise the games chronograph, with progressive design, a novel development and all the fanatical tender loving care that makes us Singer. We needed to seek after it. Seeing the difficult work perceived with the honor of the GPHG Chronograph prize in 2018 was a massively glad second for the team.
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