The haemorrhage proceeds for Baselworld, as another standard brand has quite recently declared its takeoff in 2019. As indicated by the Swiss paper Le Temps ( here, in French ), Raymond Weil, which was displaying in Hall 1.0 (where all the large brands are found), won’t be available at Baselworld 2019. After Swatch Group started to lead the pack recently by declaring to leave the show , this piece of information seems like another frontal assault on MCH, the company that possesses Baselworld.
In all decency, the effect of Raymond Weil leaving Baselworld isn’t equivalent to Swatch Group reporting its takeoff from the show. Positively, Raymond Weil is a more modest brand, which produces around 150,000 watches, valued between CHF 800 and CHF 3,000. Nothing compared to the 18 brands of Swatch Group, its CHF 8 billion turnover and mostly, the CHF 50 million contributed by the Group for the Baselworld week. As indicated by its CEO Elie Bernheim, Raymond Weil spends over CHF 1 million to display in Basel. The effect on MCH’s incomes (as an update, MCH is the company behind Baselworld) will be restricted. Be that as it may, the representative effect is again to see Baselworld being assaulted and criticised.
“It’s been some time since I considered the big picture, however this time, the choice is made,” said Elie Bernheim to Le Temps. Despite the fact that the company has been displaying at Baselworld for more than 40 years, the development of the market and of buyer practices obviously demonstrate that fairs, for example, Baselworld aren’t in accordance with the brands’ needs any longer, concurring to Bernheim.
When leaving Baselworld, Raymond Weil will leave another enormous space in Hall 1.0 unfilled. Realizing that this lobby is the foundation of the reasonable, where all the standard brands are found (TAG, Rolex, Chopard, Patek, beforehand the whole Swatch Group), Weil moving away is another image of an industry that is betraying old style career expos. The thought for Elie Bernheim is to “move alongside the times” and to “think of various approaches to connect with end-shoppers, which is absolutely missing at Baselworld.”
This flight stays a danger for the company that, from the expressions of its CEO “benefited straightforwardly from the air of the Swatch Group, as Longines, Tissot, Hamilton or Rado are brands in a similar cost segment.” However, the absence of communication from MCH and the non-transformation to the brands’ requests won’t help the draining stop. Who’s next…? Stand by and see!