Raynald Aeschlimann joined Omega in 1996. Measuring the exhibition measurements of the company, his part as CEO and President of Omega since 2016 has met with great success. During the Omega Masters held in Crans-Montana, we had the option to talk with him about the outlook for the brand and find the new Seamaster Aqua Terra Ultra-Light .
Raynald, thank you for having us here in Crans-Montana. Would you be able to enlighten us regarding the brand’s performance?
As you know, we are in the year and don’t actually discuss our figures, however Omega is indeed performing on an excellent base and the base is as of now high. Omega has an extraordinary heritage and I think the achievement of the 50th commemoration of the moon landing was another achievement, showing that the Speedmaster is one of these unfathomable Omega assortments, a genuine symbol of the watch business. The achievement that we have had with the Speedmaster, this commemoration, not just with the Speedy Tuesday community, is vital. We are commending a 50th commemoration however it is an advanced watch that we are celebrating. Starting there of view, for our picture, this is an unprecedented year. And now, we are looking forward to James Bond and the Olympics. The development of the brand is dynamic and coherent.
On the assembling side, the brand has gone through an astounding advancement…
Once once more, we are notable for putting resources into the nature of our watches. Consumer loyalty is a main concern. To purchase an Omega is a decision. Omega stands for the greatest and accuracy. Our greatest achievement is the pride of our clients. That is the reason our commitment to item quality is fundamental, with the Master Chronometer accreditation for every mechanical watch, with our 5-year guarantee. This is accomplished gratitude to our assembling, our item advancement yet in addition to the help of the entire gathering for all components of our watches.
With the Master Chronometer certificate, the quality control is led freely from our brand and that implies a lot.
Omega introduced the Seamaster Planet Ocean Ultra Deep Professional half a month prior and today, harmonizing with the Omega Masters, the 55g Seamaster Aqua Terra Ultra Light. Would you be able to inform us concerning these most recent ‘outrageous’ developments?
It was a remarkable task to make this watch with Victor Vescovo and his group, going to the absolute bottom on the planet, with such tough conditions and under such a lot of pressing factor. It is one of the features of our set of experiences. We are continually attempting to make mechanical discoveries. To arrive at our demanding standards for the entirety of our Seamasters, you need these kinds of tasks to push the boundaries.
Ultra Light is a similar cycle. We needed competitors, golfers to have an adornment for playing. An unbelievable extravagance embellishment they could use in the most demanding circumstances. These forefront specialized improvements advantage the entirety of our items. This is a strong base for the Seamaster in the future.
It has been an exceptional celebratory year with the 50th commemoration of the Moon landing and now James Bond and the 2020 Olympics…
Omega is an engaged, persistent and rational brand. James Bond is our DNA however much the Seamaster has consistently been a watch for ‘boundaries’. The Olympic Games are likewise important for our DNA. By and by, we’ll have the option to exhibit the various perspectives and the qualities of the brand. This is truly unique.
Distribution assumes a vital part in the watch business. How does Omega deal with its distribution?
There has been a ton of cognizance in the course of recent long stretches of zeroing in on the best accomplices: the ones who know our brand and trust in our brand. We have diminished more than 5,000 purposes of deals. We likewise opened diversified stores and corners. Today we have 155 shops on the planet. Each and every mainland has Omega Boutiques and these are performing very well. Individuals love to encounter the soul when getting one of our watches. They need the full help and the full insight. That is the reason these columns are very important.
And for as far back as two years, in the USA and in the UK we have online business. It is just about as significant as our own stores. Online business is being created as an extra method of allowing clients the chance to purchase our watches. We are looking at numerous other chances however it must be connected to a reasonable system, country by country. For the time being, we are very well as we are and we’ll make choices stride by step.
What is your interpretation of Certified Pre-Owned?
We have been pioneers in vintage watches; ten years prior, we opened our first store with probably the greatest name in vintage watches, Somlo. Ensured Pre-Owned is a particular method to manage vintage watches, however our attention is on commending, supporting and offering the best assistance to individuals who purchase vintage watches, watches more established than 25 years.
There is such a lot of pride in having a vintage Omega watch on the wrist, it is pretty much as significant as having the freshest one. I’m exceptionally happy that individuals are investigating vintage watches more and more.
What are the fundamental difficulties for the brand?
We have a great deal of difficulties. The first isn’t to become a haughty brand, being excessively self-assured. We need to challenge ourselves. Our fundamental center is giving the awesome, spearheading soul. We need to keep on making individuals feel Omega is a rousing brand. With every one of our specializations, fabricating, item advancement, showcasing, administration and dissemination. This is the test we need to confront. The spearheading soul we exhibited with Speedy Tuesday, with the unimaginable watches we have created for Victor Vescovo. This is just solid on the off chance that you have the soul of getting to the following level. My group and I are exceptionally included. That is the reason we have staff who are exceptionally steadfast. They keep on having confidence in the need to make and push boundaries.
More subtleties on www.omegawatches.com .