We’ve composed a considerable amount about microbrands recently, with brands like Gaia & Co. furthermore, Marnaut dispatching fascinating new watches on Kickstarter. Most are extraordinary and have their very own character, however all offer one thing in common – straightforward, nonexclusive programmed movements. SEMPER & ADHUC is taking an alternate methodology by building new cases for vintage, reestablished movements from the 1930s to the 1960s. Like what Vortic Watch Co. several years prior (3D printing new cases for vintage pocket watch movements), SEMPER & ADHUC is combining present day procedures with the hand tailored tech of the past. It’s a clever thought and carries a set of experiences and soul to the watches that a new Miyota or ETA development can’t coordinate. Is sufficiently this to raise their head over an extremely packed market? How about we take a nearer look.
At just 30-years of age, youthful watchmaker Colin de Tonnac has been working on the idea several years in Bordeaux, France and it’s currently dispatching on Kickstarter. While the Swiss movements are reestablished firsts, all other aspects of the plan and production of the watches is completed inside the southern portion of France, with everything privately sourced. The name and logo of the company are additionally intriguing and merit a mention.
Semper signifies “consistently” while Adhuc signifies “as of not long ago.” Combine the two and it’s somewhat unique, yet appear to allude to the joining of old and new. Their logo of three interweaved faces is gotten from Greco-Roman folklore. The faces are of three sisters, goddesses of fate, who hold a long string that represents the course of life. The primary sister wove the string (birth), the second loosened up it (life) and the third cut it (passing). The company compares this (freely) to the part of the absolute first watchmakers. Colin de Tonnac certainly put some idea into his branding.
The watch cases come in three unmistakable shapes – round, oval and pad. There are additionally different dials to decide for each. Truth be told, they offer a more profound degree of customization that incorporates the situation of the crown, dial and hand plan, inscriptions and the sky is the limit from there. A ton of this individually opportunity is coming, however just the crown direction will be accessible at launch.
All cases are brushed tempered steel and 8mm in stature, with the round case being 37mm in measurement while the others are 37mm vertically. The plans are exceptionally straightforward and might I venture to say, immortal. They’re water impervious to just 30m, so abstain from swimming and jumping, with sapphire precious stones on the front and little show “eyecups” on the back. You’ll get a cool yet incomplete perspective on the vintage movements. The crown is stepped with their three-colored logo and a special assembling number will be stepped on the back.
The dials come in dark, white or tan, with different printing courses of action among them. All are straightforward with common textual styles and everything is printed, evading applied records and complications. Truth be told, every one of the three plans are time-just with not so much as a seconds hand. In my eye, they have a 1960s retro vibe, and two commonalities are the company’s name folded over the top portion of the focal hands and ATELIER FRANCAIS printed at the base. The dial tones have a matte completion and intelligibility appears to be amazing across the board.
The movements are for the most part Swiss made and reestablished, adding a reused and “green” viewpoint to the watches. They beat at either 18,000vph (2.5Hz) or 21,600vph (3Hz), contingent upon the model, and are restricted to focal hour and moment hands. All models will have a 36-hour power reserve.
The leather ties are hand tailored in France and come in tan, dim earthy colored and dark, with a haul width of 18mm. The steel ardillon clasp is engraved with the company’s name. Similarly as with the remainder of the general esthetic, the ties are straightforward without extravagant sewing or fastens. Like a mechanical Leica camera, these watches are stripped to the basic necessities, yet the thumping heart brings a novel history and character that couple of in the business can match.
The new SEMPER & ADHUC watches will have a prompt riser Kickstarter cost of EUR 1,125, which is a 25% markdown on the EUR 1,500 retail cost. The crowdfunding effort will run for a month, beginning in September 2018. Creation will be restricted to 150 watches each year. More on the devoted Kickstarter page .