RJ Watches – already RJ Romain Jérôme – has never been old style, customary or conventional. Whether the watches or the communication system, things have consistently been “out of the box”. For longer than a year, the brand has another CEO just as another name and, true to form, new watches. Today, we talk with Marco Tedeschi, CEO of RJ Watches, about this change and what the brand will uncover in the coming months.
What is your first horological memory?
I invested my free energy in my father’s store in Geneva during my youth, wondering about the watches and how they functioned. That’s where I most likely got the watchmaking bug (laughter)… watchmaking is an energy in the Tedeschi family!
What carried you to RJ?
RJ is a brand that truly stands apart from the group and one that I have followed intently for quite a while after it got my attention. In spite of being a youthful brand, it has a solid personality and unmistakably conspicuous plans. Being welcome to head the company was a chance I basically couldn’t refuse.
The 2018 Basel Watch Week was a defining moment for the brand. Would you be able to reveal to us more about the “Just Raw” concept?
We have given RJ a more contemporary personality. Our visual appearance and retail conditions have been entirely reconsidered to clear a path for a cleaner and cleaner esthetic, while as yet remaining particularly RJ. The way we communicate is likewise changing by becoming more conversational. At last, this change has been managed without selling out our legacy. lt’s an issue of development rather than a break from our post.
Why rename the brand?
As the brand has begun another section, the name expected to mirror that. Going from Romain Jerome to RJ is a move that exemplifies the new course for the brand: sleeker, more unique and more contemporary. That being said, the RJ initials have consistently been there and the legitimate substance stays as could be, RJ Watches SA.
What are the greatest chances and difficulties for RJ?
At the beginning of this new period, there is a wide scope of various freedoms across the business. Maybe the greatest of which is the turn of events and dispatch of ARRAW, our first perpetual assortment and furthermore the first ever for the two people. This dispatch is empowering us as a brand to investigate already unfamiliar territory.
As part of this new unique, we have aIso responded to the call of further upgrading our models in a few key manners. Another way to deal with ergonomics guarantees a much more comfortable feel; the materials chose (SN+ rather than SN gold, titanium rather than steel and earthenware supplanting dark PVD) add a wonderful and more material feel; while the ease of use of our watches has been further improved with the presentation of compatible lashes. We give extensive exertion to serving our customers and we have each expectation that this assortment will empower us to solidly feature our watchmaking skill and build up our reputation.
In terms of advertising, we need to connect more with our clients, particularly through online media, where we are now amazingly dynamic. As far as we might be concerned, as an energetic brand with an especially all around associated client base, advanced communication lies at the core of our system and our site has as of late been completely patched up as a consequence.
When it comes to appropriation, we are additionally working effectively on improving our organization through opening new retail locations, both conventional and inventive. Taking everything into account, there is obviously potential for dramatic development. This is a continuous venture, yet we need to do things another way, by including nearby accomplices rather than competing with them. This improvement will comprise a few phases and other declarations will continue in due course.
What are your needs to build up the brand?
Our primary need is to build up our own developments, so we are right now recruiting new staff spend significant time in the production of new types. In May, we made our own Manufacture, the RJ Forge. We will likely present the main RJ development at the following SIHH.
We need to coordinate our aptitude to guarantee full control of our innovativeness. This reconciliation will likewise empower us to verticalise our creation and to start making the parts needed for future RJ watches. ln truth, we’ve as of now started making ARRAW chronograph cases at RJ Forge.
If there were just a single RJ Watch?
Like with my youngsters, one couldn’t conceivably pick only one (laughter)!