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Pre-Baselworld 2018 – Bell & Ross BR03-92 Horoblack and BR03-94 Horolum

Leading Watch Retailer Bucherer Enters the “Certified Pre-Owned” Market


Bucherer, the world’s biggest watch retailer, proceeds with its extension procedure. After the securing of The Watch Gallery LTD, London, and afterward Tourneau LLC and Baron & Leeds , both in the US, the Group presently investigates new domains. After many years spent on selling new watches, Bucherer dispatches today its “Certified Pre-Owned” program, authenticated and ensured recycled watches available to be purchased on the Group’s web based business site and on a devoted floor at the Bucherer Gallery in Geneva (to begin with). 

We need to reclassify the extravagance used watch market and offer these superb watches the stage and climate that they merit as extravagance goods,” says Guido Zumbühl, CEO of the Bucherer Group. Bucherer needs to raise “the level of trust with (its) clients that is essential for the offer of used watches while likewise expanding consciousness of CPO (Certified Pre-Owned) among the general public“. It must be noticed that both Tourneau and The Watch Gallery previously had a used program, however CPO increases current standards to the following level.

The recycled market can’t be denied any longer by brands and retailers. This market is immense and overwhelmed by various sellers and online stages, like Chrono 24 or Chronext. A few brands have just stepped through the choice to examination or to actualize it, however the majority of these endeavors are done on a generally limited scale. Retailers have been very hesitant for the second in regards to CPO (Certified Pre-Owned). Then again, the recycled market can be dangerous for definite customers, who look for more straightforwardness and accreditation of the watches they will contribute in.

Thus, the choice today of Bucherer, the world’s driving watch retailer, to actualize a Certified Pre-Owned program on its internet business site and in committed stores is a long way from neglectable. It is an indication for the business and the competitors, as the pioneer available of watch retail shows its solid interest in second-hand watches.

“Certified Pre-Owned” at Bucherer

All the watches available to be purchased at Bucherer Certified Pre-Owned are tried, authenticated and come with a two-year ensure. The choice comprises late models or vintage watches. The certificate program includes:

  • Full appraisal affirming authenticity
  • Full case and arm band ultrasonic clean and polish
  • Diagnostic trial of all watch capacities including date, quick date change, chronograph activity and self-winding
  • Authentication of development, fixes, unique components and replacements
  • Time guideline and full trial of force reserve
  • Water-obstruction test on glass, crown and back seals
  • Provenance, box and papers

One of the primary preferences of Bucherer remains in its long-term organization with numerous brands (like Rolex, Cartier, Omega and that’s only the tip of the iceberg), just as having its own in-house watchmakers and an enormous supply of parts. Bucherer is in reality an official assistance place for probably the biggest brands.

The watches remembered for the Certified Pre-Owned program will be accessible both on the web and in chose stores. This program is presently opened to Switzerland just, however will be applied in other nations/shops sooner rather than later: “In November 2019, Bucherer is intending to extends its CPO business to the German market (…) London will continue in 2020 with an elite undertaking in Covent Garden, after which Bucherer plans to grow to Paris as well.” This is additionally an enormous distinction with the vast majority of the used watches entertainers available: the capacity to contact and feel the watches prior to choosing to purchase them.

More subtleties and watches accessible in the CPO program at .