An global multi-brand watch club focused on anybody with an interest in extravagance mechanical watches, the Fine Watch Club – which we previously presented here – just commenced its business exercises with a Bvlgari Octo Finissimo unique version. Ideal planning to chat with the Fine Watch Club’s Managing Director, Julien Haenny, and comprehend what is actually the objective behind this present authority’s initiative.
MONOCHROME, Xavier Markl – How was the Fine Watch Club born?
Julien Haenny – The Fine Watch Club is an activity begun by GMT Publishing, which claims and distributes GMT Magazine and WorldTempus.com since the mid 2000s. The objective was to make an extension between the individuals who are energetic about lovely watches and top of the line watch marks and make special encounters for the individuals who don’t effortlessly approach this universe.
What carried you to the Fine Watch Club?
I truly enjoyed having the option to work with various brands on numerous parts of their watches, like their plans, their innovation and their legacy. Also, I needed to have the option to show our individuals the extraordinary variety there is in watchmaking.
What is your business model?
There are four month to month offers: Limited Editions, Events, Privilege Offers, and a Mystery Offer. With the Limited Editions, we work with a brand to offer a select restricted release watch, normally a famous model from their assortment, with an alternate tone or plan esthetic that hasn’t been done previously, in a restricted amount. With our Events offer, we sort out encounters for our individuals that aren’t broadly accessible to people in general, for example, fabricate visits where they get the opportunity to find a brand and even invest energy with CEOs or item chiefs. The Privilege Offer involves us delving into “the drawers”, as it were, of watch brands and selling pieces that aren’t accessible available any longer at great costs. The Mystery Offer is a watch embellishment or adornments that we offer our customers, as a rule with a Fine Watch Club contact to it. All the subtleties are accessible on our site for any individual who needs to know more.
What do you bring to your clients?
There are two fundamental perspectives to what we offer our individuals: restrictive admittance to the “in the background” of their most loved watchmaking brands and restricted releases, accessible in little quantities.
What are the various degrees of enrollment and the advantages for the members?
There are three levels: there is the principal level, Three-Hands Membership, which is free, and individuals gain admittance to week after week private deals 24 hours after Manufacture individuals and multi week after Platinum individuals; the Manufacture Membership, which has a CHF 98 yearly expense, offers admittance to week after week private watch deals 24 hours before Three-Hands individuals and 48 hours after Platinum individuals (this condition additionally applies to restricted versions and occasions with restricted spots), just as a membership to GMT Magazine and the WorldTempus.com bulletin; then there is the Platinum Membership, which gives the entirety of the above access before our Three-Hands and Manufacture individuals and memberships, just as VIP solicitations to watch occasions coordinated by our accomplices GMT and WorldTempus, including the SIHH and GPHG after-parties, and the private review of the Watch Photo Awards exhibition.
What are your key challenges?
One of our key difficulties is offering restricted versions that react to the assumptions for our individuals. Furthermore, another is building up the principal global watch proprietor’s club, which hasn’t actually been done before.
You have recently divulged your first unique release with Bvlgari, would you be able to inform us concerning your next collaborations?
We get the opportunity and the honor to work incredible Maisons, like Zenith, TAG Heuer, Girard-Perregaux, Maurice Lacroix, Frédérique Constant. Also, there are a lot more in the pipelines. Our timetable is as of now reserved until next spring.
What is your fundamental counsel to watch collectors?
My primary counsel to any watch authority is to put resources into pieces that you love and that are truly remarkable. That is the thing that we offer here at the Fine Watch Club – pieces from regarded brands in new plan combinations, and that are extremely restricted in amount. For the best admittance to our offers, we propose that individuals decide on the Platinum Membership.
More subtleties at www.fine-watch-club.com .