Chanel, a high-design house known for its women’s high fashion and prepared to-wear clothes, extravagance merchandise, and style frill, has been putting resources into the watchmaking business – and for very a few years as of now. This astonishing move, initiated in 1998 with Bell & Ross and in 2011 with Romain Gauthier, presently goes above and beyond with the expansion of F.P. Journe in the arrangement of brands upheld by Chanel.
As part of the improvement of the brand – which is still exclusive by Alain and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early colleague of the Gabrielle “Coco” Chanel – Chanel has quite recently declared the securing of a 20% minority stake in Montres Journe SA. Under this company is the brand “F.P. Journe Invenit et Fecit”, which delivers very good quality, complex and attractive watches since 1999. Located in the core of Geneva, the Manufacture plans, creates and creates developments, case and dials – both executed by means of two companies named Cadraniers de Genève et des Boîtiers de Genève.
Chanel demonstrates that this new procurement “is a piece of the longing to save and create ability and to help free watchmakers who share similar estimations of creation and greatness as Chanel“. In any case, we should recollect that Chanel Horlogerie as of now depends on the resources offered by its two verifiable accomplices for the creation of watches – gathering in a similar structure as Bell & Ross in La-Chaux-de-Fonds and development plan and parts fabricating at Romain Gauthier (just for certain assortments, for example, Monsieur de Chanel and Skeleton Boyfriend watches).
Thus, a minority stake in Montres Journe SA could demonstrate the wish for Chanel to incorporate cases and dials creation, just as the mastery of FP Journe for the conception of complex developments. It would likewise be fascinating to check whether cooperative energies could be made between B&R, Gauthier and Journe.
Also, François-Paul Journe as of late uncovered that he has chosen to sell a piece of his offers “in request to guarantee the eventual fate of his company” – realizing that his kids won’t assume control over the assembling once Journe retires.
Finally, we should not be too stressed over future F.P. Journe manifestations. Chanel possesses various other minority stakes in various companies (Bell & Ross and Romain Gauthier, yet in addition Lesage, Barrie ou Massaro) and every one of them have kept their personality and freedom with regards to the formation of their items. Journe will absolutely continue to produce all the more top of the line, exceptionally attractive watches.