While it turned out to be very common to hear brands leaving Baselworld and complaining about the show ( Swatch Group half a month prior, Raymond Weil earlier today), the Geneva-based, Richemont-controlled Salon International de la Haute Horlogerie – or SIHH – was still in more secure waters… As of today, as
“The 2019 version will be the keep going for us. Then the SIHH and Audemars Piguet will take distinctive directions” said FHB to Le Temps. The fundamental explanation demonstrated by the CEO of AP is that expos aren’t in line any longer with assumptions for brands, and that such fairs are just planned for professionals (press and retailers). “Today we need to zero in 100% on the end customer,” said FHB. Likewise, rather than dispatching all oddities at the SIHH, Audemars Piguet needs to spread the new assortments everywhere on the year, to clarify its withdrawal from the show. As one of the establishing individuals from the FHH (Fondation de la Haute Horlogerie), AP will anyway stay dynamic in this organisation.
At a similar time, another free company, Richard Mille, has declared to pull out of the show, likewise in 2020. Not astounding thinking about close connections between the two brands (AP has shares in RM). The primary explanation demonstrated by RM is that the greater part of the deals are presently done in mono-brand stores, while multi-brands retailers lessly affect deals. Along these lines, the requirement for the Richard Mille to uncover at the SIHH “no longer relates to its technique for restrictive and specific distribution“.