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Artisans de Genève «LA MONTOYA», a modified Rolex Daytona crafted for Juan Pablo Montoya

Artisans de Genève «LA MONTOYA», a modified Rolex Daytona crafted for Juan Pablo Montoya

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In the universe of watches, suppositions about altered or redid or ‘tuned’ watches are typically not positive. That’s why the official collaboration between LVMH brands Zenith and TAG Heuer with one of these customizers, Bamford , was wonderful, most definitely. For a couple of years at this point, another customizer is making a name for itself and does it in a rather subjective and unique manner. I’m talking about Artisans de Genève, and today they launch a completely skeletonized Rolex Daytona, which they planned together with ex-Formula 1 driver, Juan Pablo Montoya. Furthermore, it looks pretty cool! 


In the 12 years that I’ve been running MONOCHROME, we have covered a modified Rolex only multiple times. There was one worked by a company called Tempus Machina ( see here ), one made by Project X Designs ( see here ) and one by Label Noir with a tourbillon ( see here. ) Most customizers who thump on our entryway asking to be highlighted get a basic ‘sorry, we don’t cover altered watches‘ as an answer. That’s in light of the fact that a large portion of these watches are ‘simply’ black renditions of any Rolex or Patek sports model or a precious stone set form of the previously mentioned brands. Furthermore, I find that absolutely boring.

Now, the universe of vehicles knows many customizers and they often make decent, once in a while even wonderful, adaptations of the first. BMW with Alpina, Mercedes-Benz with Brabus and many others accomplishing something similar, official or unofficial. Some even figure out how to take things to a (much) more elevated level than essentially modifying, as for example Singer Vehicle Design, which made the coolest and most attractive air-cooled Porsche 911’s on the planet. Furthermore, Porsche… all things considered, there’s no official assertion, however the couple of representatives of the German vehicle maker that I addressed all concurred that what Singer does is truly cool.

Why are things so extraordinary in the realm of vehicles compared to the universe of watches? One company plans and fabricates an item, another company purchases the item, alters and sells it once more. Yet, for what reason are these practices viewed as typical, or even saw as honoring a brand in the car world, while in the realm of watches many view these customizations with disdain?

Artisans de Genève La Montoya

When we got the report about ‘La Montoya’, I need to concede that I wasn’t excessively excited. That is, until I opened the email and took a gander at the photographs. I was very astonished. The past manifestations by a similar company additionally appeared to be acceptable and much unique from the normal redid (read: blackened) Rolex. Yet, with the Rolex Daytona that was altered for Juan Pablo Montoya, once more, the Geneva-based customizer did substantially more than the normal modified Rolex.

So, what makes this one so unique in relation to by far most of changed watches? The treated steel case and arm band are pretty much unaltered, albeit the caseback and bezel have been adjusted. The caseback now has a sapphire inset sheet, so the (presently) skeletonized Rolex type 4130 can be seen (or respected.) Around that sapphire gem, the caseback has been engraved with “Les Artisans de Genève” and “Juan Pablo Montoya” and the individual number of this restricted edition.

On the front side, numerous things have changed and the bezel has been traded for a specially crafted bezel with tachymeter that has been machined from a produced carbon block. What’s more, as an old fashioned dashing roused chronograph (and as the first model), it comes with a tachymeter scale.

The development has been skeletonized and we mean the mainplate, connects and even the origin drum have been opened. Large numbers of the parts have been covered, however not before they have been brushed, sloped and cleaned by hand. The completing is truly top notch!

The 22k dark gold rotor is cleaned with a circular wrapping up. This makes a rather engaging display. Particularly with the skeletonized dial that is angled and cleaned by hand as well and comes with three hued counters. Like the hands, the counters are separately painted by hand, in the shades of Juan Pablo Montoya’s nation, Colombia.

Thoughts about customization

The level of tweaking and itemizing applied by Artisans de Genève is very great and it takes customization to an entire diverse level. However, what is our opinion about this subject? I’m very much aware that customizations stay a ‘touchy’ theme in the microcosmos of watches. Actually, I see no mischief in modifying a watch, yet I additionally find most customizations unsatisfying. A basic black rendition of a Rolex or Patek sports watch doesn’t do it for me – yet all in all, I’m not the greatest fanatic of black watches. I can comprehend that brands like Rolex and Patek say that the guarantee isn’t substantial once a watch hosts been changed by a third-get-together, so know about this fact!

While I scarcely at any point see ‘the point’ of redoing a watch, I don’t see a lot of damage in doing as such. The first remaining parts the first and is by and large how the brand imagined that model. Nonetheless, at times an outer interpretation of things can show another side of a watch, a side that remained unexplored by the brand. At the point when done in a very subjective and jazzy way, there’s a possibility I like it. Like an incredible recognition for an air-cooled 911 or Mercedes AMG-GT R (by Brabus). It’s another look on a current vehicle (or watch) that brings something new to the table. Like for example the two Rolex Submariners that we exhibited quite a while prior, or the Tribute to 1019 (Milgauss) that Artisans de Genève made, which looks totally fab!

What do you think about the universe of adjusted, altered or ‘tuned’ watches? It is extraordinary to peruse your opinions!