His over 20 years of involvement with the watch and adornments industry have taken Antoine Pin around the planet for Boucheron, Zenith, TAG Heuer and Bvlgari. On the event of the introduction of brand’s freshest creation site, the Bvlgari Manufacture d’Habillage, we plunked down with the recently named Managing Director of the Bvlgari Watch Division to examine his viewpoint on the brand’s present and future.
The Manufacture d’Habillage is the place where all the outside components of a watch (cases, wristbands and dials) are delivered under a similar roof in Saignelégier in the Swiss Jura. This creation site utilizes 125 individuals. The current structure has been completely restored and expanded. The methodology, which is very uncommon in an industry that is often divided in terms of professional career typology, targets uniting firmly related activities.
Xavier Markl, MONOCHROME – You have played this new part as the top of the brand’s watch division as of late. What have you discovered?
Antoine Pin – As I was overseeing Bvlgari in China, I had a specific vision of the association. Yet, I found a considerable amount showing up here. As a matter of first importance, and this is truly satisfying, the imperativeness and receptiveness of individuals; their readiness to improve and take on new challenges.
We are initiating the new dial and case manufacture today. This is something that would not occur in any watch company. Today we are reaping the products of this speculation, albeit generally these are particular exercises. The business is typically divided in terms of professional career. We needed to persuade individuals that one can machine dials and cases in a similar workshop. To improve, you should be prepared to overlook shows and ask ‘imagine a scenario where’. You need this commitment to remain sharp and not fall into complacency. At Bvlgari, there is this aspiration, this longing to push limits without putting some distance between reality.
Luxury is a declaration of mankind. This is our raison d’être here at Bvlgari: the confidence in human knowledge, the need to make things with our hands, with our brains. The cycle to make a show-stopper, to make craftsmanship is a complex speculative chemistry. You need eagerness and enthusiasm. The item isn’t only the actual item. There are feelings, a significance and a culture joined to it. The connection between the item and the customer is a remarkable thing. You need eagerness to produce creative mind and creation.
What are the needs, zones of advancement or improvement that you have identified?
Our DNA is rich. Being both Italian and Swiss, gem specialists and watchmakers, we have an immense domain of articulation. The test is more about accomplishing center and rationality. We can make florid, abundant, regularly Italian items. Be that as it may, what we call the esthetics of innovation, current, unadulterated, is likewise in our qualities and exceptionally Italian too.
We need to discover our direction. We have fabulous thoughts and ventures. Curiously, these can be diverse for women’s and men’s watches. What could be the Bvlgari articulations of complications for women? What could be the Bvlgari articulations of explicit ability or métiers d’art like marquetry? What’s more, normally, we are attempting to push limits in the field of mechanical engineering.
What are the subsequent stages for Finissimo? What’s the breaking point? What is the following record to break? However, past records, extra-slender watches are a declaration of style. Octo Finissimo is an amazing plan. Its comfort and its wearability are uncommon. With Finissimo, we have made a genuine pattern and style. Fabrizio Buonamassa (Creative Director of Bvulgari Watches) discusses the ‘esthetics of mechanics’, making an extra-level development and incorporating it into a watch that is both extra-slight and engineering. With Fabrizio, we have an originator that has a culture of Italian designing plan, of Italian car plan. There is a feeling of magnificence in specialized usefulness. This is Octo Finissimo. This is Bvlgari.
Indeed, the Octo Finissimo adventure didn’t occur unintentionally. It is the product of a dream to make a mechanical association. Would you be able to educate us concerning this?
The modern association of Bvlgari watches began during the 1990s. The obtaining of Daniel Roth and Gerald Genta was instrumental in establishing the frameworks of our watchmaking mastery. This was complemented by the reformist securing of creation elements for cases, wristbands and dials. Today we have a completely coordinated assembling association with a staff of 400 across three creation destinations in Switzerland: Le Sentier for developments, Saignelégier for ‘habillage’ (case and dials), and Neuchâtel for definite gathering. We ace more than 30 artworks in-house. That is very special. This permits us to make ‘sequential creation’ watches yet in addition exceptional pieces. This requires ability and adaptability. This is acquired through interest in offices, in tooling yet additionally in individuals. To upgrade expertise and information, you need to put resources into individuals, assist them with improving their qualities and procure new competences.
This is the purpose for the new Bvlgari Manufacture d’Habillgae in Saignelégier. You should be persuaded that somebody working on case surfaces can likewise chip away at dials. This drives adaptability. Furthermore, by retraining and giving various abilities to our staff, we create interest and innovation!
This new manufacture in Saignelégier additionally permits us to work in bunches for dials and cases. Together with our Le Sentier development manufacture and our organization of accomplice providers we deal with our creation in an effective manner. Once more, this drives greater adaptability and improves our opportunity to-market.
For more data, if it’s not too much trouble, visit www.bulgari.com