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A Journey to Red Bull Racing and through the racing heart of TAG Heuer

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Ayrton Senna in Monaco – photograph: Norio Koike

The association between TAG Heuer and Formula 1 was a legitimate and characteristic improvement after Heuer’s first visits to the Monaco rally and these days is more grounded than at any other time. What’s more, with Red Bull, TAG Heuer has truly discovered a join forces with a similarly audacious disposition. Driving back from the manufacturing plant to the air terminal with a container of Red Bull in my grasp, I understood that a decent organization between two brands is characterized by the common measure of commitment. Furthermore, between TAG Heuer and Red Bull Racing, that combination functions admirably. Or on the other hand, as Jack Heuer would’ve put it, “I simply needed to work with individuals who need to remain ahead”.