We found Guillaume Tetu, COO of Ralph Lauren Watch and Jewelry Co (RLWJ) in two or three weeks in front of Watches and Wonders Miami 2018. He shares his vision for RLWJ’s future as the brand will commend its 50th commemoration this year, including a sneak see of the new Ralph Lauren RL Automotive Skeleton Steel introduced at Watches and Wonders.
Before we talk about the intricate details of this current year, how was 2017?
2017 has been a decent year for RLWJ. With the acquaintance of new items with complete our most recent ladies RL888 assortment dispatched in 2016 (RL888 32mm/38mm Steel Snowfall Diamond Case, and RL888 32mm/38mm Steel Black Dial), we supported the energy and broadened the offer to our clients.
The other incredible curiosity comes from the men’s 867 assortment: 4 new watches have been made to encapsulate Ralph Lauren’s Art Deco style in a realistic plan for regular use (the 867 35mm in steel, with steel arm band or calf tie). Ralph Lauren is likewise about way of life to amplify the ladies. We improved our Chunky Chain Fine Jewelry assortment with extra pieces like 3 uncommon sleeves (from plain rose gold to full-paved).
In terms of dissemination, we united your recorded key districts in North America and Japan while extending our particular organization with the best autonomous retailers.
What is the brand’s drawn out arrangement and how would you intend to shape your offer? Specifically, what do your end clients expect regarding item and pricing?
We have the chance to use on Ralph Lauren’s organization of stores, permitting us to have direct authority over the client experience and retail climate. Simultaneously, we team up with the absolute best retailers in our key business sectors (US, Middle East, Japan, Hong Kong, and China).
Again, we will support our proposition in Jewelry, as it has just been accessible in a couple of leads since we introduced our first assortments in 2011. We will presently open more entryways with our fine adornments classification in a portion between 2 to 10K USD to focus on a more extensive scope of customers.
As respect to RL watches, we were debuted in 2009 with unmistakable assortments connected to the Ralph Lauren’s universes (Equestrian, Art Deco, Automotive, Nautical, Safari). The utilization of assembling developments (from our accomplice Richemont), valuable materials, uncommon completions and specific dissemination were important for the very good quality situating procedure. This was chosen to situate ourselves as a trustworthy and genuine player. In the course of recent years, we have begun to extend our offers with new materials, new completes and new developments to contact a bigger customers seeking a Ralph Lauren item at a more reasonable cost, yet not just, as our demographic additionally research exemption in the Ralph Lauren world, we likewise dispatched amazing pieces like Double Tourbillon Automotive or a Minute repeater.
This is the magnificence of the brand. We continually start from Mr Lauren’s motivation and enthusiasm, while offering an explanation to the requests of the business sectors, and adhering to our norms as far as quality and greatness. We are presenting new items this year (top of the line pieces and more open pieces, both in watches and gems) to praise the 50th Anniversary of the Brand and the 10th commemoration of our watch collections.
What are the features for Ralph Lauren watches at Watches and Wonders Miami 2018?
Part of the display, numerous lofty and notorious vehicles will be introduced. This is the ideal theme for our image knowing the limitless enthusiasm of Mr Lauren for vintage and outstanding auto assortment. The feature for us will be the new RL Automotive Skeleton Steel watch. Enlivened by Ralph Lauren’s vintage vehicles subtleties in the differentiations of the completion and brush steel, this remarkable piece is planned with our interesting wood bezel and comes in 45mm like the first form dispatched in 2015 (RL Automotive 45mm Skeleton). It is an accolade for the immortal plan and vintage vehicles that consistently enlivened Mr Lauren in his plan interaction. A monochrome dark open work on the Jones Caliber (from IWC) will add another measurement to our refined world.
One extra oddity: the new watch comes with a tradable steel arm band for a complete smooth look and an extra compatible earthy colored gator tie for a vintage yet complex style.